E-BOOKS & TEMPLATE
With over 12 years’ experience in the fashion retail, beauty & lifestyle industries, and 6 years working in public relations and marketing, Helena Aidoo-Morrison is a results-driven strategist and product developer who prides herself in balancing strategic ideas with creativity. She enjoys bringing brands to life through exceptional experiences and is an expert at cultivating brand-consumer relationships that drive trial, purchase and ultimately, obsession.
Having initially started out as an entrepreneur running Aya Morrison Fashion Atelier as a small swimwear brand, Helena understands the needs of every small business and the tools required to drive one to success.
A Bachelor of Art degree holder in Corporate Communication from CUNY Baruch College and a Luxury & Fashion Management Master of Art degree from the Savannah College of Art and Design (SCAD), Helena is highly academically trained within the fashion and communications field.
Helena created for Aya Morrison LLC, the “Now that’s what I call…’ e-books and templates series to help small business-owners, creators and aspiring businessmen & women in the fashion, beauty and lifestyle space to empower them on the how and the what “the engine room” entails. These e-books and templates give first-hand expertise knowledge on things like costing a garment to creating a tech pack to profiling a potential competitor and so on. There are also e-books on planning a fashion show or a special event in your organization as well as sales promotion.