Coming from a family of small-scale business people, entrepreneurship for Helena Aya Aidoo-Morrison was innate, and from a young age, she dreamt big. She wanted to develop her entrepreneurship passion, coupled with her creative & fashion designing urges, to have a great impact on her country (Ghana), on Africa and the world more broadly. She founded the Aya Morrison Fashion Atelier while still a sophomore at Baruch College in 2008 with hopes of growing it into a successful fashion business.
When she returned to Ghana in 2011, she opened a storefront where she operated from and eventually launched the business online. Helena is currently the CEO and creative director at Aya Morrison Fashion Atelier and has established herself as an international fashion designer, fashion entrepreneur, image consultant and a specialized private boudoir photographer.
Helena’s extensive studies in communications and fashion PR, her recent luxury fashion training, fashion styling and hands-on experience working alongside trend setters and key fashion figures has given her a wealth of knowledge in her field.
Follow the atrendyyou blog to read more about Helena’s fashion style tips and her inspirational travel escapades, wanderlust-ing away!